EVEN Moves to Avalanche to Power the Future of Direct to Fan Music
New York, New York, May 21st, 2025, Chainwire
EVEN, a direct to fan music platform used by prominent artists such as J. Cole, LaRussell, 6LACK, and Smino, is launching its own dedicated Avalanche Layer 1 built using AvaCloud, the end-to-end managed infrastructure solution from Ava Labs.
EVEN is onboarding 50,000+ artists each week and has seen adoption from both emerging creators and chart-topping stars. As EVEN continues to grow, the team identified the need for a blockchain that could deliver speed, cost-efficiency, and the ability to scale without compromise. For a platform with real onchain usage and high creative expectations, Avalanche provides the infrastructure needed to grow without compromise. Advantageous for a platform that expects to onboard more than two million artists by the end of the year.
EVEN is changing how music reaches fans. Instead of releasing tracks to streaming platforms first, artists on EVEN drop music directly to their fans, retaining more value, getting paid instantly, and owning the release moment. Through EVEN, a single engaged fan equals one sale. By comparison, artists typically need over 1,250 paid streams or 3,750 ad-supported streams—often from large listener bases—to achieve the same revenue on traditional platforms. The platform expects to onboard more than two million artists by the end of the year.
With AvaCloud, EVEN can offer real-time token gated access, transparent revenue distribution, and powerful tools that help artists understand and grow their fanbases. By removing backend complexity, AvaCloud allows the EVEN team to focus on what matters most: delivering better experiences for creators and fans.
“We built EVEN to return value and agency to artists, letting them own their moment and monetize on their terms,” said Mag Rodriguez, CEO of EVEN. “By creating a parallel economy alongside streaming, we empower creators and superfans alike. Avalanche gives us the performance and scalability to deliver music drops and fan experiences at a global scale.”
The custom Layer 1 enables interactive features such as token gated access, detailed fan analytics, and data driven tools that help creators build more sustainable careers. EVEN also integrates with music industry players like UnitedMasters, making it easier for the broader ecosystem to adopt direct to fan strategies.
Importantly, EVEN is the first superfan platform recognized by Luminate, the company that powers the Billboard charts. This means artists can benefit from fan powered monetization while still impacting their chart positions
“We are excited to welcome EVEN to the Avalanche ecosystem,” said John Nahas, VP of Business Development at Ava Labs. “Their model is a compelling example of how Avalanche supports real world consumer applications. From music to finance, we are building the infrastructure that enables creators to thrive.”
About EVEN
EVEN is a direct to fan music platform that enables artists to monetize their work independently, build closer fan relationships, and gain insights through detailed analytics. With partnerships across the music industry, EVEN supports a broad community of creators pursuing a more sustainable model for music distribution.
About Avalanche
Avalanche is an ultra fast, low latency blockchain platform designed for builders who need high performance at scale. The network’s architecture allows for the creation of sovereign, efficient, and fully interoperable public and private layer 1 (L1) blockchains leveraging the Avalanche Consensus Mechanism to achieve high throughput and near instant transaction finality. The ease and speed of launching an L1, along with extensive customization choices, make Avalanche ideal for a composable multi chain future.
