How Chainwire Built the World’s Largest Crypto PR Distribution Network
If you’re building in Web3, you’re building for a global audience. But most PR strategies still act like the U.S. is the only market that matters.
That disconnect is costing projects visibility — and relevance — in the places where crypto is growing fastest.
According to Chainalysis’ Global Crypto Adoption Index, countries like India, Vietnam, Brazil, and Turkey lead the world in grassroots crypto adoption. Not because of speculation — but because of real-world usage, growing developer ecosystems, and high volumes of DeFi and retail activity. In fact, 7 of the top 10 crypto adoption leaders are in Asia, Africa, and Latin America, not North America.
And yet, most crypto PR campaigns remain stuck in English, published on the same handful of U.S.-centric sites. Legacy wires repost press releases to closed newsrooms which don’t result in much traction.
We saw this gap early, so we built something better: a crypto-native distribution engine that delivers real translated coverage in real markets.
A Distribution Engine Designed for Crypto, Region by Region
Chainwire created 25 regional PR packages — each engineered to translate and publish crypto press releases directly to top-tier, native-language media in the markets that matter most.
Each package includes two critical layers:
- Translation by crypto-native professionals — not just language experts, but people who know how to communicate in this space.
- Guaranteed distribution — direct publication on relevant, trusted crypto media outlets in each region.
Together, these packages allow Web3 teams to reach users in Southeast Asia, MENA, Eastern Europe, LATAM, and more — without managing 25 media lists or local agencies. And every PR gets indexed by Google, unlike most other crypto press platforms.
What It Looks Like in Practice
Below are visual examples of how Chainwire’s localized PR distribution works:
1. The Packages Themselves
We offer 25 regional PR packages — each mapped to a specific language, media ecosystem, and geographic market.
East & Southeast Asia
Western & Northern Europe
Eastern Europe & Central Asia
Middle East, Latin America, and Lusophone Regions
2. Real-World Local Coverage
When a project selects a regional package, their announcement gets published in the local language on high-authority crypto news sites.
What Our Media Partners Are Saying
We asked some of our regional publishing partners — the outlets that actually run our clients’ announcements — what Chainwire’s localized distribution unlocks for their audiences:
“Investing.com reaches a global audience with real-time financial and crypto news, tools, and data, and Chainwire’s infrastructure enables fast, accurate delivery across our various language editions,” said Yoav Raif, Director of Sales and Business Development at Investing.com. “Their crypto-native localization capabilities complement our global reach.”
“Turkey has one of the highest crypto adoption rates in the world, and demand for timely, credible Web3 news is growing fast,” said Yusuf Numanoğlu, Founder at Bitcoin Sistemi. “Chainwire gives global projects a direct channel to reach Turkish crypto users with localized content delivered through trusted media — a crucial edge in such a fast-moving market.”
“Localized messaging isn’t a nice-to-have in Korea, it’s a necessity,” said Ethan Choi, Chief Strategy Officer at BlockMedia. “Chainwire bridges that gap with native content published directly to Korean crypto readers.”
Where We’re Headed
The launch of these 25 regional PR packages is just the beginning.
We’re continuing to grow our publisher network, expand coverage into emerging crypto markets, and deepen our integrations to offer even more performance insights, editorial flexibility, and campaign-level controls for growth teams.
As crypto adoption surges across diverse geographies — from LATAM to Southeast Asia to MENA — our goal remains the same: to be the go-to infrastructure layer for crypto-native communications worldwide.
If you’re ready to launch your next campaign with reach that actually matches your roadmap, Chainwire can get you there.
With 9,500+ PRs issued for 2,000+ paying clients, Chainwire is already the largest crypto PR network in the world — and we’re just getting started.
Explore the full regional packages deck: https://chainwire.org/deck.