Beself Brands sets national precedent by tokenizing 100% of its equity on blockchain
Barcelona, Spain, May 26th, 2025, Chainwire
Beself Brands, a leading Spanish consumer goods company, has announced the full tokenization of its share capital through a regulated security token offering (STO), becoming the first company in Spain to digitize 100% of its equity via blockchain technology.
The company’s entire ownership structure is now represented by BeToken, a security token that digitizes each share in accordance with Spanish and European regulatory frameworks. The initiative is backed by Spain’s recently enacted Securities Markets and Investment Services Law (Law 6/2023), which formally recognizes security token offerings as a legitimate mechanism for issuing digital financial assets with real economic backing.
This move marks a turning point for capital markets in Spain, offering a model that combines full legal compliance with the agility of blockchain infrastructure. Unlike typical blockchain ventures, Beself Brands’ issuance adheres to rigorous standards and is supervised by a Registered Information and Reporting Entity (ERIR), ensuring secure, compliant transactions across primary and secondary markets.
The token offering will be split into two phases—expected in June and September 2025—pending final regulatory approval. The total offering consists of 2,971,200 BeTokens, available to both retail and institutional investors. The tokens grant full shareholder rights, including voting and dividends, while enabling fractional, borderless investment.
Beself Brands operates several established e-commerce brands, including Greencut, FITFIU Fitness, Mc Haus, Beeloom, and Playkin, and has built a solid reputation over more than 15 years in the European market. Its decision to tokenize its capital is part of a strategic plan to modernize shareholder access, improve transparency, and open new funding channels beyond the traditional stock exchange.
“This is not just a technical upgrade; it’s a strategic redefinition of ownership and capital access for modern enterprises,” said Albert Prat, founder of Beself Brands. “Tokenization allows us to welcome a global community of investors without sacrificing control or regulatory integrity.”
In support of price stability and long-term trust, the majority shareholders have implemented a voluntary sales restriction, limiting divestments to 10% of their holdings annually for the first four years. A €500,000 liquidity fund has also been reserved to support orderly trading from day one.
Investors who hold BeTokens for at least one year will receive a bonus corresponding to 10% of their original investment in number of token. Dividend distributions are approved by the current shareholders through a SHA to begin in the second year, offering further value to long-term stakeholders.
Financial analysts and legal experts suggest this development could set the stage for broader adoption of regulated tokenization among small and medium-sized enterprises in Europe. By providing enhanced traceability, automation, and governance, tokenized equity could become a viable alternative to venture capital and public listings.
“The success of this case could catalyze a wave of compliant token offerings across Europe,” said a corporate law advisor familiar with the project. “Beself Brands is not just testing a concept—they are proving a model.”
A public waitlist for interested investors is now live on the BeToken and Beself Brands websites.
About Beself Brands
With more than 15 years of experience, Beself Brands is a leading Spanish consumer goods group dedicated to creating and positioning lifestyle and home brands. Its portfolio includes multiple successful product lines, and its commercial reach extends across over 15 international sales channels, spanning major marketplaces and proprietary e-commerce platforms.
Media Contact
Tamara Navarrete, CMO
Website: https://beselfbrands.com
Email: betoken@beselfbrands.com
