Velar Unveils Bold Brand Evolution, Reinforcing Its Position In Bitcoin DeFi
Panama City, Panama, January 7th, 2025, Chainwire
Velar, the leading Bitcoin-based liquidity protocol bringing trillions of dollars in dormant capital to DeFi markets, is transforming its visual identity to kick off the new year. It’s launching a bold new, blue and orange logo that reinforces its dedication towards, and its leadership within, Bitcoin’s fast-growing DeFi industry.
The refreshed branding, marked by the deliberate choice to incorporate Bitcoin’s iconic orange color, reflects how dynamic new platforms like Velar are carving out their own identity while building on the commanding legacy of the world’s most valuable cryptocurrency. Velar has risen to the forefront of Bitcoin DeFi, as one of a host of cutting-edge platforms that have evolved from experimental projects to established financial institutions, and its stylish new emblem is carefully designed to mirror that status.
Founded in March 2023, Velar has already made substantial progress in its mission to unlock the more than $1 trillion in liquidity that’s currently lying dormant within the Bitcoin ecosystem. It’s doing this by building the infrastructure needed to bring native decentralized finance to the world’s top cryptocurrency. With its innovative protocols, Velar gives Bitcoin holders access to the same kind of yield-generating potential that has accelerated DeFi’s growth in the much smaller Ethereum ecosystem.
Velar has already made significant contributions to the Bitcoin DeFi ecosystem, debuting Dharma, an automated market maker that has the potential to inject billions of dollars of liquidity into Bitcoin markets. That was followed by the introduction of Artha, the first perpetual decentralized exchange platform that’s native to the Bitcoin blockchain, providing traders with up to 10x leverage when trading BTC-based digital assets.
More recently, Velar set itself up to play a key role in Bitcoin’s emerging memecoin industry, launching the MemeStacker platform that allows anyone to launch their own meme-inspired tokens on the Stacks blockchain, backed by the robust security of Bitcoin itself.
“Bitcoin’s rapid evolution has allowed it to become the foundation of a more equitable financial system without international boundaries or intermediaries, that everyone can participate in,” said Velar CEO Mithil Thakore. “Velar has been at the forefront of that metamorphosis, and just as the identity of Bitcoin is evolving, so is ours, with a fresh image that reflects how we’re enhancing the value of its ecosystem.”
Velar has long since established itself as one of the most trusted brands in the Bitcoin ecosystem, and its revamped visuals are designed to maintain that status while simultaneously showcasing its rapid maturation. Despite launching less than two years ago, Velar has dramatically enhanced the utility of Bitcoin and strives to bring even greater value to its ecosystem in the years ahead.
About Velar Protocol
Velar is on a mission to unlock Bitcoin’s true potential by developing a suite of powerful tools and products for DeFi. Fresh off its successful $3.5M pre-seed round from Kyros Ventures, Cypher Capital, Trust Machines, Transform Capital, Banter Capital, CMS, GBV, Mapleblock, and other prominent Web3 funds, Velar is poised to redefine the perpetuals trading landscape on the Bitcoin network. Velar realizes the full value of Bitcoin-based assets within an ecosystem anchored by strong transaction finality and unrivaled security.
Learn more: https://www.velar.co
