LBank Marks 11th Anniversary With 1,111,111 USDT Campaign as Registered Users Reach 30 Million
Singapore, Singapore, October 9th, 2026, Chainwire
Crypto exchange LBank has launched its 11th-anniversary campaign, “Come As You Are,” with a 1,111,111 USDT reward pool, as it seeks to build on growth in trading activity, user numbers, and brand partnerships.
The campaign opens with a letter from LBank Community Angel Officer and Risk Control Adviser Eric He, who pointed to the exchange’s 30 million registered users as a milestone in its 11-year expansion. The letter describes LBank’s effort to move beyond the conventional exchange model by combining market access with participation, community, and youth-oriented culture.
From October 8 to November 25, the exchange will run Roll to Riches, Apex Arena, and Lucky Prize Star across spot, futures, and copy trading. Eligible users can compete for rewards including up to 1 BTC and an iPhone Duo, in addition to the anniversary reward pool.
Recent market data provides additional context for that expansion. According to Messari data cited for the latest 30-day period, LBank records $60.7 billion in total trading volume, equivalent to approximately $738.3 billion on an annualized basis. Trading volume is 22% higher than in the preceding 30-day period.
LBank’s Q3 2026 report said average daily trading volume rose 10.22% quarter over quarter, while derivatives volume increased 16.23%, citing CoinGecko data. The exchange also reported that 16 listed assets posted gains above 100x. Those figures reflect historical performance, and newly listed assets remain highly volatile.
The exchange highlighted stock-market liquidity as another part of its growth story. BeInCrypto ranked LBank first globally for stock-market order-book depth, according to the company’s anniversary data, while CoinGecko data showed an all-time-high LBank stock-market share of 27.32%. Its U.S. stock spot-market share was 340% above the average of the top 10 venues, the data showed.
LBank said it has allocated $70 million in total rewards to date, including $55 million through Token Splash and airdrops and $15 million in cumulative Earn subscriptions. It also reported $3 billion in monthly TradFi volume, $15 billion in copy-trading capital reached, more than 10 million cumulative LBank Cash transactions, and 1.5 million-plus traders served by BK Genie.
The campaign is also part of a wider brand push. LBank’s partnership with Pudgy Penguins centers on what it calls “IP Liquidity,” using the Web3 brand to connect community participation, trading activity, and brand engagement. The exchange will also hold Argentina-focused activations on October 6 through its regional sponsorship of the Argentina national football team.
The strategy reflects a broader trend among centralized exchanges. As product breadth, listings, and fee structures converge, platforms are using sports partnerships, entertainment collaborations, and local events to differentiate and compete for user attention.
Further details on eligibility and campaign mechanics are available through LBank’s official channels.
About LBank
Founded in 2015, LBank is a leading global cryptocurrency exchange serving over 30 million registered users in 160 countries and regions. With a daily trading volume exceeding $23.81 billion and 11 years of safety with zero security incidents, LBank is dedicated to providing a comprehensive and user-friendly trading experience. Through innovative trading solutions, the platform has enabled users to achieve average returns of over 130% on newly listed assets.
LBank has listed over 300 mainstream coins and more than 50 high-potential gems. Ranked No. 1 in 100x Gems, Highest Gains, and Meme Share, LBank leads the market with the fastest altcoin listings, unmatched liquidity, and industry-first trading guarantees, making it the go-to platform for crypto investors worldwide.
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