Rabbithole Launches Onchain Retention Marketplace for Protocol Incentive Campaigns
New York, USA, September 11th, 2026,
Rabbithole has launched an onchain retention marketplace where protocols pay to keep capital in place over time and participants earn rewards for holding their positions. The platform is now open to protocols and ecosystems that want to run time-based incentive campaigns instead of standard liquidity mining programs.
With the launch, Rabbithole positions retention as the outcome being purchased rather than a byproduct of an incentive campaign. Most incentive programs pay for capital arriving rather than capital staying, which leaves budget owners with campaign spikes and limited data on what a retained wallet costs.
How Time-Based Campaigns Work
On Rabbithole, protocols define the conditions they want to reward, including position size, time held, and qualifying onchain activity. Rewards then accrue to a position over time, weighted by both committed capital and how long that capital stays in place.
Under this structure, a campaign designed around 90 days of accrual pays a wallet that exits after three days only a small fraction of the available rewards. The protocol does not need to identify, classify, or ban participants, because a short stay is worth less than a long one by design.
Retention Without Lock-Ups
Participants keep custody of their assets throughout a campaign and can exit at any time. There is no lock-up period. The retention a protocol measures on the platform is retention chosen by the participant rather than retention enforced by the system.
Reporting and Campaign Measurement
Rabbithole also introduces a reporting framework for teams that own incentive budgets. Instead of reporting peak TVL during a campaign, protocols can report the share of capital still in place at 30 and 60 days, and compare reward spend against the wallets that stayed.
The resulting metric is cost per retained wallet, which growth, treasury, and business development teams can use in internal budget reviews and compare across campaigns.
Campaign Modes and Pricing
The platform supports two campaign modes: one-time actions and time-based incentives. The majority of activity on the platform is time-based.
“We built Rabbithole so teams can change what they reward as markets shift, while users can verify the reward before they participate,” said Matt Grunwald, CEO of Rabbithole. “Incentive programs have historically paid for capital arriving, and we wanted a way to pay for capital staying.”
Protocols and ecosystems interested in running a campaign, users can learn more at rabbithole.gg.
About Rabbithole
Rabbithole is an onchain retention marketplace that allows protocols to pay for capital that stays in place over time and allows participants to earn rewards for holding qualifying positions. The platform supports one-time action campaigns and time-based incentive campaigns, with rewards weighted by position size and time held. Participants retain custody of their assets throughout each campaign, with no lock-up. For more information, users can visit rabbithole.gg.