Umia Opens Onchain Auction for $UMIA, The First Token Launched Through Its Own Platform
New York, New York, August 26th, 2026, Chainwire
Umia is a full-stack platform for launching, structuring, and governing projects onchain, where treasuries are non-custodial and board decisions are priced in markets.
Umia, the new venture creation platform on the EVM, has opened the token auction for $UMIA, its own token and the first launched through its system. The early-bid window is now live, and a public round opens to everyone from 29 August to 2 September, on Base via umia.finance.
The platform’s main goal is to bring to life a framework that makes tokens real financial primitives: in many crypto projects, equity holds direct control over the revenue and IP, while the token sits onchain with no defined connection to either. Instead, every project launched through Umia (including Umia itself) is structured as a Sub Company within a Cayman Segregated Portfolio Company built on the MetaLex BORG framework. This allows the IP, operating team, and treasury to sit under one structure, removing the need for a foundation, DAO, or labs split. $UMIA is the first token issued on the platform; its treasury and governance run through decision markets.
In decision markets, board-level choices are priced rather than voted on: markets estimate the project’s value under each option, and a proposal executes only if the market values the project higher with it than without it. Markets can also be multi-option, weighing which chains to deploy on or which budget to adopt, and the $UMIA auction proceeds flow directly to the non-custodial treasury these markets govern.
The sale runs on Umia’s native auction protocol, which builds on Uniswap’s Continuous Clearing Auction design. Bidders submit a budget and a maximum price; all bids clearing at a given moment pay the same price, and unspent budget is refunded. The early-bid window is gated by zkTLS eligibility proofs generated through the Umia browser extension, and will be reserved for onchain builders, capital allocators, and futarchy traders. Once the early-bid window finishes, the public round opens to everyone. Bidding is denominated in USDC, with card deposits supported via Privy. Trading begins at auction close with protocol-owned liquidity on Uniswap v4.
$UMIA has a total supply of 50 million tokens. Of these, 40 million are allocated at launch, while the remaining 10 million form a performance reserve that unlocks only if milestones are met. From day one, 61% of the 40 million is in circulation. This covers the 17.3 million tokens sold in the Tailored Auction, which carry no lockup, and the treasury, liquidity, and incentive allocations held by the protocol. Allocations to backers (10.15 million), service providers (3 million), and the team (2.5 million) make up the rest and vest over 36 months after a 12-month cliff.
Francesco Mosterts, CEO of Umia: “Serious ventures have never had a framework to launch a token aligned with their project. With Umia, the legal structure, the treasury, and the markets that govern it are a single system, and we are putting our own token through it first.”
The first external projects are expected to begin launching through Umia in September, subject to completion of onboarding and legal review.
About Umia
Umia is a full-stack platform for launching, supporting, and governing projects onchain. Each project launched through Umia operates within a single legal wrapper, with its intellectual property, operating team, and treasury under one structure and board-level decisions delegated to onchain decision markets. Umia is incubated by Chainbound. Users can learn more at umia.finance, https://www.umia.finance/docs, x.com/umia_finance