Vihaan Khanna Announces Expansion of The Launch Video Company Amid Growing Demand From Tech Companies
Bengaluru, India, July 17th, 2026, Chainwire
Vihaan Khanna, Chief Operating Officer of Atomik Growth, today announced the expansion of The Launch Video Company, the firm’s dedicated launch strategy and distribution business, in response to growing demand from venture-backed technology companies for end-to-end product launch services.
The Launch Video Company was established by Atomik Growth 18 months ago after clients increasingly sought support beyond podcast production and branded content. Founded by Arthur Zargarayan and Subah Wadhwani, Atomik Growth built its reputation producing podcasts, video content, and media for technology companies including CoreWeave, HubSpot, Google DeepMind, Andreessen Horowitz, Kleiner Perkins, and Figma. As customer demand evolved, the company expanded into launch strategy and distribution through The Launch Video Company.
Today, The Launch Video Company provides end-to-end launch services, helping technology companies develop launch strategy, produce launch videos, activate creator marketing campaigns across X and LinkedIn, execute Reddit and YouTube campaigns, and coordinate multi-platform distribution for product launches, fundraising announcements, and brand awareness initiatives.
The business has supported launches for startups and established technology companies alike, with recent campaigns delivering measurable business outcomes. A launch for SubQ generated more than 12 million views and over 70,000 signups within a week, while a campaign for Enrich Labs drove more than 9,000 product demonstrations following its announcement. Across its first 18 months, The Launch Video Company has generated more than 130 million views across launch campaigns on X and LinkedIn.
In his current role, Khanna oversees the company’s operations, launch strategy, and client partnerships, working alongside Hannaan Kirmani, Head of New Media, who leads creative execution, distribution, and content initiatives. Together, the team develops launch positioning, produces launch videos, coordinates creator partnerships, manages Reddit and YouTube campaigns, and executes distribution strategies designed to help technology companies reach customers, investors, developers, and prospective hires.
Commenting on the company’s growth, Khanna said the nature of competition for technology companies has fundamentally changed.
“Building great products has become easier than ever before,” Khanna said. “Standing out has become significantly harder. Distribution and storytelling are now just as important as the product itself. Our focus is on helping founders bridge that gap by ensuring their launches reach the audiences that drive awareness, demos, signups, and ultimately, business growth.”
About The Launch Video Company
The Launch Video Company is a launch strategy, video production, and distribution business created by Atomik Growth. The company helps technology businesses execute product launches through launch videos, creator marketing across X, LinkedIn, Reddit, and YouTube, and multi platform distribution.