Startale Unveils Next Phase of Onchain Finance at WebX
Tokyo, Japan, July 13th, 2026, Chainwire
Startale launches Startale OFK for institutions and Startale Card for consumers, expanding its vision for the onchain economy
Startale Group today unveiled two major product launches at WebX 2026, introducing Startale Onchain Finance Kits (OFK), a suite of proprietary onchain financial infrastructure software kits for financial institutions and enterprises, alongside Startale Card, a self-custodial Visa card that enables users to spend their Soneium assets anywhere Visa is accepted.
Together, the launches reflect Startale’s long-term strategy of building the foundational infrastructure for the onchain economy. As financial institutions increasingly move from blockchain experimentation toward production deployments, consumers are also seeking more practical ways to earn, hold, and spend digital assets in everyday life. Through OFK and Startale Card, Startale is expanding its ecosystem to support both institutional adoption and consumer utility.
Designed for financial institutions and enterprises, Startale OFK enables organizations to accelerate their journey from traditional finance to the onchain economy across key markets, including Japan and the United States.
Over the past several years, Startale has worked alongside leading enterprises, financial institutions, and ecosystem partners to build and deploy blockchain infrastructure at scale. Through initiatives including Soneium, JPYSC, Strium, Startale App, and other enterprise blockchain projects, the company has developed expertise across institutional trading, bond issuance, privacy, developer infrastructure, blockchain development, and stablecoins.
Building on that experience, Startale OFK provides institutions with a defined, ready-to-deploy infrastructure framework that removes the need to build core onchain capabilities from the ground up. The framework spans Stablecoin Infrastructure, Wallet Infrastructure, Digital Asset Tools, Privacy Infrastructure, Developer Infrastructure, and Blockchain and Settlement Infrastructure. Startale also plans to expand OFK with new Tokenization Infrastructure and Custody Wallet API tools, further strengthening the foundation for regulated onchain financial services and digital asset markets.
“Financial institutions are no longer asking whether onchain finance will become part of the future financial system. They are asking how to participate,” said Sota Watanabe, CEO of Startale Group. “OFK represents the experience, infrastructure, and expertise we have built over years of working with enterprises and institutions. Our goal is to help organizations move faster, reduce complexity, and unlock new opportunities in the onchain economy.”
Complementing its institutional offering, Startale also introduced Startale Card, marking the next evolution of the Startale App as the App for More than Money.
Today, users can earn, trade, explore Mini Apps, and unlock rewards across the Soneium ecosystem. With Startale Card and upcoming earning opportunities on the Startale App, users will soon be able to deposit eligible assets into yield-generating vaults while spending against those same holdings, bringing saving, earning, and spending together in a single financial experience.
Built on Soneium, the Ethereum Layer 2 developed with Sony Group, Startale Card connects onchain balances directly to everyday payments at more than 150 million merchants worldwide where Visa is accepted. Unlike conventional crypto cards that require custodial accounts or locked assets, eligible assets can continue generating yield until they are used for payment, while users also receive cashback in USDSC credited directly to their account.
“We’ve always believed onchain technology should improve everyday financial experiences, not complicate them,” said Watanabe. “With Startale Card, Startale App evolves into a platform where users can seamlessly manage, grow, and spend their wealth. This marks a major milestone in our vision to become the App for More than Money.”
The Startale Card waitlist is now live in the Startale App, ahead of the public launch. Together, Startale OFK and Startale Card reflect Startale’s vision of bringing the world onchain by connecting traditional financial systems with open blockchain networks. By enabling institutions to launch new products, enter new markets, and participate in emerging financial networks while giving consumers new ways to manage, grow, and spend their digital assets, Startale continues to build the infrastructure for the next generation of onchain finance.
About Startale Group
Startale Group is a leading global crypto solutions provider on a mission to build the next civilization by bringing the world onchain. The company co-develops Soneium with Sony Group Corporation and is developing Strium through SBI Holdings, a platform enabling 24/7 trading of tokenized securities. Startale powers onchain finance through its native stablecoins JPYSC and USDSC, and offers the Startale App, a SuperApp that unifies asset management, engagement and exploring blockchain applications into a single seamless experience.