theMiracle Powers In-Wallet Benefits Inside MetaMask’s New Rewards Experience
Zurich, Switzerland, May 6th, 2026, Chainwire
Today, MetaMask is launching a redesigned Rewards tab featuring three new ways for users to earn and discover value. theMiracle powers the Benefits section within the Rewards tab, where users see brand activations and loyalty rewards shaped by what digital assets they hold. This experience brings behavioral intelligence and distribution for the first time directly into the leading non-custodial wallet.
The launch brings tailored benefits and brand activations directly into the place where users already transact and make decisions on-chain. For users, it means less hunting across fragmented channels for benefits they may already have; relevant claimable rewards surface inside a trusted environment they already use every day. For ecosystem partners and brands, it opens a more direct path to reach the right users at the right moment, inside the platform where decisions happen. With a16z’s State of Crypto 2025 estimating roughly 40 to 70M active crypto users globally, wallets are increasingly where discovery, retention, and participation converge.
For years, Web3 projects have created real value through rewards, access, loyalty mechanics, and ecosystem perks. The problem was rarely the existence of value, but whether that value could reliably find the right person. Without a system that could read real user behavior and eligibility, and activate it through distribution in the same system, benefits often remained scattered across ecosystems, interfaces, and campaigns. theMiracle was built around closing that gap.
theMiracle is behavioral intelligence and distribution infrastructure for wallets and ecosystems. It identifies relevant incentives based on users’ on-chain activity, and activates them directly inside wallets as tailored rewards. This allows users to see benefits based on what they actually own and do, without having to go looking for them.
“Crypto wallets give a direct view and access into what people care about on-chain,” said Danilo Cerullo, CEO and Co-Founder of theMiracle. “When behavioral intelligence and distribution infrastructure live in the same system, wallets stay in a trusted environment, supporting meaningful and loyal connections with their users. Brands reach the right audience, which makes every interaction more relevant.”
“The redesigned Rewards tab reflects where MetaMask is heading, from a place to hold assets to a place where owning and transacting unlocks news experiences and benefits,” said Christian Montoya, Director of Product at MetaMask. “theMiracle powers the Benefits section of that experience, connecting users with relevant partner benefits directly inside the wallet at the moment it matters.”
The partnership reflects a broader product shift across crypto. As wallets evolve into digital ecosystems for payments, access, identity, and rewards, the challenge changes – it is no longer only about access to assets or protocols. The important part is helping users see what is relevant to them, at the right moment, inside a trusted interface. MetaMask’s Rewards tab was designed around a growing framework tied to trading, swaps, spending, and referrals. theMiracle extends that direction by matching brand activations and benefits to the users most likely to find them relevant.
Together, theMiracle and MetaMask are building toward a system where understanding and distribution live together, and where what appears inside the wallet reflects the on-chain context users have already chosen to act in.
About theMiracle
theMiracle combines behavioral intelligence with direct wallet and ecosystem distribution to turn data into tailored brand activations in one loop.