COINPAYMENTS bolsters North America leadership with Head of Sales appointment
San Francisco, California, April 15th, 2026, Chainwire
Stacy Belf’s appointment enhances COINPAYMENTS’ market position as it accelerates expansion into North America.
COINPAYMENTS, a global leader in cryptocurrency payment processing, today announces the appointment of Stacy Belf as Head of Sales, North America, where she will lead the scaling of the business’s commercial presence and growth across the North America region. The appointment follows COINPAYMENTS’ re-entry to the market at the end of 2025.
Stacy brings over two decades worth of financial services, technology, and legal experience, having most recently served as Senior Vice President and Chief of Staff at State Street Bank. During her 11-year tenure, Stacy held various leadership roles spanning operations, technology, compliance, and commercial growth. She has deep experience in leading the modernization of systems, strengthening risk management approaches, and building data-driven, technology-enabled programs. Prior to this, she spent more than a decade in litigation and government enforcement, having served as a Federal prosecutor specializing in cybercrime, digital fraud, and complex investigations.
In her new role, Stacy will be responsible for executing COINPAYMENTS’ go-to-market strategy for the region, delivering best-in-class digital asset solutions to clients that enable them to transact in crypto seamlessly, optimize their financial infrastructure, and achieve their growth aspirations. Stacy will have a particular focus on developing the Financial Services segment in North America, alongside continued growth in luxury goods and luxury travel.
Stacy joins a cohort of recently appointed executive leaders, including Simon Dewsbury, Group CFO, Nigel Brook-Walters, Chief Revenue Officer and Alexander von Kaldenberg, Head of Strategic Partnerships, Asia, as the business positions itself for a new phase of accelerated global growth.
Commenting on Stacy’s appointment, Ali Rafi, Group CEO of COINPAYMENTS said: “The U.S. is at a genuine inflection point for digital assets. Adoption is broadening, regulatory clarity is improving, and the infrastructure is becoming increasingly mainstream. The implementation of the GENIUS Act and growing institutional acceptance means that COINPAYMENTS is now uniquely positioned to capitalize on this enormous market potential. We have the platform, the track record and the team to meet the growing demands of clients who want to transact in digital assets with confidence and ease.
“Stacy’s exceptional knowledge, deep industry experience and extensive network of connections make her the ideal person to lead this critical undertaking for us. Her appointment is a clear statement of our commitment to the U.S. market and I am looking forward to building something truly transformative with her.”
Stacy Belf, Head of U.S. Sales, commented on her appointment: “I am delighted to be joining COINPAYMENTS at such an exciting stage in its journey. I have built my career at the intersection of financial services, technology and law, and my experience of leading tech-enabled, regulated and fast-moving environments lends itself perfectly to where COINPAYMENTS, and the broader digital assets industry, is currently at.. The business’ scale, credibility and reputation for strict compliance precedes it across the industry, and I am excited to drive continued growth across the North American market and play a role in shaping the future of finance.”
About COINPAYMENTS
COINPAYMENTS is the global cryptocurrency payment gateway powering the future of digital commerce, enabling merchants to accept and settle digital assets globally to unlock growth and serve a new generation of consumers. Founded in 2013, the company has processed over $50 billion in crypto transactions, serving more than 250,000 merchants.
COINPAYMENTS is a proud partner of the Aston Martin Aramco Formula One Team, bringing together two brands centered around trust, innovation, speed and high-performance.