LBank’s Ponke Series Events Reach 10M Exposure, Redefining Community Engagement in Crypto
Singapore, Singapore, March 25th, 2026, Chainwire
Global cryptocurrency exchange LBank has partnered with top-tier Web3 IP Ponke and launched a four-phase campaign series. To date, the campaign has achieved 10M total exposure and attracted over 200,000 participants. The campaign has become a notable case of community engagement and user growth in the crypto industry, demonstrating the platform’s strong capabilities in user acquisition and community activation.
Ponke, known for its signature humorous “degen monkey” identity and strong community resonance, has been deeply integrated into the campaign’s design and narrative. By embedding IP-driven cultural elements into user journeys, LBank has expanded the campaign beyond traditional incentive-based structures, creating a more interactive and experience-oriented engagement model. The series spans multiple dimensions, including new user incentives, referral rewards, trading challenges, social engagement, and interactive entertainment, with a total prize pool of 40,000 USDT. The campaign will run through April 11, 2026.
From a performance perspective, LBank recorded a significant increase in platform activity during the campaign period. According to CoinGecko, 24-hour spot trading volume reached $1.9B, while futures trading volume climbed to $6.8B. Net capital inflows and daily active users both saw steady growth, with DAUs increasing by approximately 25%. Social media engagement also rose notably, further amplifying the platform’s global visibility and reach.
Eric He, Community Angel Officer and Risk Control Advisor at LBank, said: “This collaboration with Ponke represents an important exploration of a culture-driven growth strategy for the brand. LBank is continuously deepening its community-driven model, seeking to integrate trading activities, interactive experiences, and cultural expression, enabling users to gain richer, multidimensional value through participation. This practice not only offers new perspectives for the industry but also further strengthens the platform’s long-term ecosystem foundation.”
This collaboration with Ponke continues LBank’s broader strategy of engaging with diverse cultural partnerships, following previous initiatives such as the sponsorship of the Argentina national football team and its 10th anniversary activities with Yeti. Through the integration of cultural symbols and IP assets, LBank has been steadily expanding its ecosystem boundaries. Compared with traditional function-focused trading platforms, this approach—combining cultural expression with user participation—is reshaping how platforms interact with users and pushing the industry toward a more community-driven model.
Against the broader industry shift toward greater “communityization” and “experience-driven” models, LBank’s initiatives also reflect an evolving role for exchanges—transitioning from purely trading venues into platforms that integrate finance, culture, and community interaction. This transformation not only enhances user stickiness but also creates new pathways for brand growth.
The introduction of IPs and cultural content is no longer just a marketing tool, but is becoming a key driver of user engagement and community activity. Platforms that can consistently build cultural narratives and shared community consensus are likely to gain a stronger long-term competitive advantage in the next phase of industry competition.
About LBank
Founded in 2015, LBank is a leading global cryptocurrency exchange serving over 20 million registered users in 160 countries and regions. With a daily trading volume exceeding $10.5 billion and 10 years of safety with zero security incidents, LBank is dedicated to providing a comprehensive and user-friendly trading experience. Through innovative trading solutions, the platform has enabled users to achieve average returns of over 130% on newly listed assets.
LBank has listed over 300 mainstream coins and more than 50 high-potential gems. Ranked No. 1 in 100x Gems, Highest Gains, and Meme Share, LBank leads the market with the fastest altcoin listings, unmatched liquidity, and industry-first trading guarantees, making it the go-to platform for crypto investors worldwide.
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