Yellow Capital Launches TradePoint to Streamline Token Distribution for Web3 Projects
London, UK, February 26th, 2026, Chainwire
Yellow Capital, a leading market-making firm with a venture arm focused on supporting Web3 projects, announced the launch of TradePoint, a proprietary platform for token distribution, CEX visibility, and algorithmic liquidation.
The platform addresses persistent challenges faced by projects for token distribution through unlocks, airdrops, or treasury sales. Manual selling can trigger sharp price declines, while working with traditional market makers may require giving up custody and accepting opaque processes. These approaches frequently result in wider spreads and damaged market confidence.
TradePoint provides an alternative through programmatic distribution connected directly to trading algorithms. The platform monitors real-time market conditions and releases tokens only when sufficient buying activity is present. This non-custodial approach allows projects to maintain control of their assets while executing distributions that align with natural market demand.
The TradePoint platform provides full execution visibility and automated settlement infrastructure, enabling projects to track every token movement in real time. It replaces manual selling with algorithmic liquidation that responds to live market conditions, distributing tokens efficiently to minimize price impact.
“We built TradePoint because the existing options for token distribution were fundamentally broken,” said Diego Martin, CEO of Yellow Capital. “Projects need no more choosing between crashing their own market or handing over custody to opaque intermediaries. TradePoint gives them a third option – an algorithmic distribution that works with market conditions. The vision is to empower projects with the infrastructure they need to manage token supply efficiently.”
This launch is part of Yellow Capital’s broader offering to support Web3 projects across their full lifecycle. The firm provides liquidity solutions across more than 140 centralized exchanges, combining market-making services with treasury management and strategic advisory. TradePoint completes this offering by addressing the final critical challenge, managing token supply during distribution events.
About Yellow Capital
Yellow Capital is a leading market-making firm with a venture arm focused on supporting Web3 projects with treasury management, liquidity solutions, and providing long-term support. The firm’s services include a comprehensive ecosystem providing pre- and post-token-listing strategies. Yellow Capital is committed to redefining the future of crypto, blockchain, finance, and Web3, drawing on the Yellow Group’s extensive experience in over 100 blockchain projects.