KCG Introduces UX-First Framework to Facilitate Web2-to-Web3 User Transition
Seoul, South Korea, January 14th, 2026, Chainwire
KCG has announced a user-centric approach to Web3 onboarding, emphasizing accessibility and gradual engagement for Web2 users. The company’s strategy centers on lowering entry barriers through familiar digital interfaces and minimizing exposure to blockchain complexity during initial user interactions.
While the broader Web3 industry continues to identify mass adoption as a strategic goal, challenges such as wallet setup, gas fees, and technical user interfaces have hindered widespread participation. KCG’s model addresses these limitations by embedding Web3 functionality within experiences modeled after casual mobile games and social platforms.
The platform reinterprets traditional Korean games and cultural elements as digital content, allowing users to participate without needing to download additional applications or acquire prior blockchain knowledge. Core blockchain infrastructure remains unobtrusive during early user engagement, with Web3 components introduced incrementally as users become more familiar with the service.
This indirect onboarding model differs from earlier Play-to-Earn (P2E) formats, which typically required upfront interaction with tokens, wallets, and blockchain processes—often contributing to high attrition rates among non-native users. KCG’s alternative, referred to as Play-Tap-to-Earn (PT2E), prioritizes ease of use and sustained participation over speculative incentives.
The PT2E model enables immediate participation through simple UX flows and accessible communication channels, bypassing the friction associated with traditional Web3 onboarding mechanisms. This approach mirrors acquisition and retention strategies common in Web2 ecosystems.
Amid shifting market evaluation criteria, which now favor user retention and long-term ecosystem engagement over short-term traffic metrics, KCG’s approach has attracted attention for its alignment with sustainability-focused growth strategies.
KCG intends to continue developing its Web3 infrastructure with a focus on user experience and gradual adoption pathways, aiming to support long-term ecosystem stability and user integration.
About KCG
“Reviving classic games, rewarding every play.” Korea Culture Game brings nostalgic Korean games to life in a modern way, allowing users to play directly on Telegram while earning digital rewards. Their goal is to merge entertainment with blockchain technology, creating a transparent and rewarding gaming ecosystem
Website: https://www.koreaculturegame.com/