Power Protocol Announces Expansion of Its Web3 Distribution Layer
Road Town, British Virgin Islands, December 23rd, 2025, Chainwire
As part of this expansion, Power Protocol is opening its distribution and engagement layer to additional first- and third-party consumer applications, marking the start of a new ecosystem growth phase beyond its flagship title.
Many consumer applications across Web2 and Web3 struggle not because of a lack of infrastructure, but because of weak engagement, poor retention, and monetization models that fail to convert active users into long-term participants. Power Protocol takes the view that sustainable growth starts with strong products, and that engagement systems must be designed to reinforce real user behaviour rather than compensate for it.
This approach is reflected in Fableborne, Power Protocol’s flagship partnered game. During public beta, Fableborne attracted over 380,000 players, reached a peak of 108,000 daily active users, and generated approximately $1.1 million in revenue. Its current season includes participation from more than 38 guilds, supported by a Guilds Prize Pool totaling 614,394 $POWER.
Building on this foundation, Power Protocol positions itself as a Web3 enhanced distribution and engagement layer for consumer applications. The protocol enables apps to integrate reward, reputation, and competitive systems that support growth, retention, and the conversion of engagement into economic activity.
Power Protocol: A High‑Intent Distribution Layer for Consumer Apps
Power Protocol is presented as a consumer-focused distribution and engagement layer designed to help applications scale through user behaviour. The protocol abstracts blockchain complexity away from end users while providing developers with systems that support participation, social dynamics, and organic growth. Activity across connected applications is designed to converge on the $POWER token through usage, participation, and ecosystem mechanics.
The ecosystem also includes Power Labs, which provides technical and strategic support to a select group of development teams. Power Labs works with games, studios, and consumer products incorporating blockchain and AI elements, with the aim of reinforcing engagement, experimentation, and long-term ecosystem participation. Projects supported through Power Labs are intended to contribute recurring activity and demand back into the broader Power Protocol ecosystem.
Three‑Layer Ecosystem: Applications, Distribution, and Expansion
Power Protocol describes its ecosystem as consisting of:
- Gaming Utility – $POWER is used within Power Protocol’s first application, Fableborne, where it supports live gameplay systems and user participation. The protocol plans to extend this utility to additional first- and third-party consumer applications over time.
- Infrastructure Token – $POWER is described as supporting the protocol’s infrastructure functions, enabling developers to manage live operations, integrate fiat users, and connect on‑chain value flows.
- Ecosystem Expansion – Through Power Labs, $POWER functions as a unit of value for funding, mentoring, and acceleration support for selected projects. Applications and teams participating in this layer are expected to contribute activity and value back into the ecosystem, creating recurring sources of demand independent of any single product.
$POWER Token: Value Capture Across the Ecosystem
Power Protocol describes $POWER as a token designed to capture value across applications, studios, brands, and partners. According to the protocol, the token’s value proposition operates through integrations, transactions, staking, buybacks, and treasury mechanisms supported by ecosystem activity.
Holders are able to stake $POWER for seasonal rewards, including through integrations such as the Fableborne Kingdoms NFT collection. A portion of the token supply is allocated for staking rewards, according to the release.
Tokenomics Details
The total supply of $POWER is 1,000,000,000 tokens, deployed across the Ethereum, BNB Smart Chain, and Ronin networks. The allocation is described as:
- Community Rewards & Emissions: 37.2%
- Ecosystem Fund: 28%
- Investors: 16.15%
- Team: 9.23%
- Liquidity: 5%
- Advisors: 4.42%
The release schedule includes staged unlocks and vesting periods designed to support long-term distribution, liquidity, and sustained ecosystem participation.
Power Protocol also notes that $POWER is listed on exchanges including Binance Alpha and LBank, providing access for users globally.
Looking ahead, Power Protocol emphasizes its focus on advancing user engagement and retention through deeper product integration, and expanded ecosystem participation. The protocol’s next phase centers on scaling its distribution and engagement systems across additional consumer applications.
About Power Protocol
Power Protocol is a Web3 distribution and engagement layer designed to support consumer applications. The protocol enables teams to integrate reward, reputation, and social systems that drive user participation, retention, and economic activity, while abstracting blockchain complexity away from end users. Power Protocol’s ecosystem includes live consumer applications, distribution infrastructure, and selective incubation initiatives aimed at scaling sustainable growth.
Website: https://powerprotocol.xyz/en