BITmarkets Survey Finds Majority of Crypto Holders View Digital Assets as Store of Value
Kingstown, Saint Vincent and the Grenadines, December 10th, 2025, Chainwire
BITmarkets has released findings from a recent review of user perceptions regarding digital assets and traditional stores of value. The survey, conducted among 669 users of the BITmarkets platform, indicates that 77% of respondents view cryptocurrencies as a store of value, with 71% identifying Bitcoin (BTC) as “digital gold.” Despite these views, 57% of participants reported not owning any physical gold.
“The interest of crypto investors in gold can be interpreted positively. The 43% minority who invest in gold is not small at all compared to the general public. This result can also be viewed as an indication that cryptocurrency users share an interest in protecting their assets against inflation, which is why they do not shy away from traditional safe-haven assets such as precious metals,” commented Peter Sumer, CEO of BITmarkets.
In 2025, both gold and Bitcoin reached their all-time high values, highlighting the concurrent rise in interest across traditional and digital asset markets.
The survey results provide insights into evolving investor behavior within the cryptocurrency ecosystem, particularly regarding asset diversification.
About BITmarkets
BITmarkets is a cryptocurrency exchange that offers 24/7 support in more than 14 languages. Traders can engage in trading over 200 cryptocurrencies, as well as gain access to daily market updates and diverse educational materials. Security is a top priority at BITmarkets, with 99.9% of client funds held in cold storage. BITmarkets continues to reshape the way digital assets are used by both retail and institutional clients, focusing on making cryptocurrency more accessible, straightforward, and better connected to the broader financial world. Learn more about BITmarkets’ license and regulatory framework, and for general information, visit www.bitmarkets.com or the exchange’s listing on CoinMarketCap.com.
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BITmarkets urges users to remain cautious of impersonation attempts through fraudulent websites, social platforms or unofficial communication channels, using similar branding. Official communications will never request sensitive information via unofficial or unsolicited messages. Always verify the URL and contact the support desk directly when in doubt.
Disclaimer
Crypto assets are unregulated, decentralized, and subject to high volatility. Trading and investing in cryptocurrencies carries significant risk, including the potential loss of all invested capital.
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