Fanpla AG Establishes in Zug to Support Global Development of Blockchain Entertainment Platform
Zug, Switzerland, November 27th, 2025, Chainwire
Fanpla AG, a Swiss-based subsidiary of Fanpla Inc. (Japan), today announced the establishment of its new office in Zug, known globally as Crypto Valley. This move marks an important milestone toward building a sustainable and borderless entertainment economy powered by blockchain technology. The new entity will serve as the strategic headquarters for Fanpla’s European operations and play a key role in the continued growth of the global FPL ecosystem.
Background and Purpose
The establishment of Fanpla AG is a key initiative aimed at realising a global decentralised entertainment economy. Leveraging Japan-developed expertise in fan engagement and blockchain technology, Fanpla AG will collaborate with the European crypto ecosystem centred in Zug, Switzerland — one of the world’s most trusted and advanced regulatory environments. Through this collaboration, Fanpla AG aims to build a new token-based business model that combines transparency, reliability, and innovation, empowering artists and fans to co-create and share value across borders.
Strategic Hub in the Global Blockchain Ecosystem
Establishing a presence in Switzerland’s Crypto Valley is a core element of Fanpla’s global strategy. The region is internationally recognised for its clear regulatory framework, strong concentration of blockchain expertise, and robust financial ecosystem. Fanpla AG will use this environment to build a transparent and compliant governance structure to support its international token ecosystem.
European Headquarters for Global Expansion
Fanpla AG will serve as the central hub for Fanpla’s global operations, driving expansion across Europe and beyond.
In Japan, Fanpla Inc. has built, in partnership with Fanplus Inc., a community of over 4 million paid fan members and has established a digital foundation connecting artists and fans. Drawing on this experience and expertise, Fanpla AG will create new fan engagement models and digital ecosystems tailored for the European market.
By combining its deep knowledge of fan business and blockchain technology, Fanpla AG will continue to enhance entertainment experiences for diverse audiences and foster a truly global fan economy.
Main Objectives of the European Base
Building a Global Platform: Localising the platform for European artists and fans to connect, allowing Japanese content and creativity to reach worldwide audiences while providing a framework for international artists to engage with the Japanese market.
Expanding the FPL Ecosystem: Developing new partnerships, listings, and use cases to broaden the utility of FPL across Europe and establishing a safe and transparent environment for artists and fans to engage with token-based services. By leveraging Switzerland’s advanced financial and legal infrastructure, Fanpla AG will further strengthen its secure and compliant token economy operations.
Driving Innovation: Establishing a local R&D team in Switzerland to lead research, development, and market studies, ensuring that the Fanpla ecosystem remains at the forefront of the rapidly evolving entertainment and Web3 industries.
Toward a Global Entertainment and Financial Ecosystem
The establishment of Fanpla AG marks a major milestone in integrating entertainment and finance through blockchain innovation. By positioning itself in Switzerland’s internationally recognised financial hub, Fanpla AG will reinforce its governance and operational infrastructure of the FPL ecosystem, and create an environment where transparency, trust, and shared value between artists and fans can truly thrive. Looking ahead, Fanpla AG will continue to drive initiatives across finance, technology, and entertainment, supporting the sustainable development of its token ecosystem and broadening opportunities for global participation.
About FPL (Fanpla)
FPL is a digital asset issued on the Polygon blockchain. Following its successful IEO on Coincheck in November 2025, FPL is now available on the Fanpla Market — enabling digital asset purchases, ticketing, and access to exclusive fan experiences. As a utility token connecting artists and fans, FPL powers a wide range of activities, including NFT purchases, access to limited-edition content, and fan voting in various events.
For further information, users can visit:
- Project page: https://project.fanpla.co.jp/en/
- White paper: https://project.fanpla.co.jp/en/whitepaper/
About Fanpla AG
Company name: Fanpla AG
Headquarters: Zug, Switzerland
CEO: Masayoshi James Goto
Established: 2025
Business: Development and operation of blockchain-based entertainment services, applications, and digital content platforms integrating Web3 and fan engagement technologies.
Website: http://fanpla.ch