ConsumerFi Launches on Calyx as The Personal Intelligence Layer for Apps and Agents
Gibraltar, British Overseas Territories, November 12th, 2025, Chainwire
Calyx, the multichain token launchpad built by Aurora and powered by NEAR Intents, is officially launching its second token sale with ConsumerFi, This next-generation consumer finance protocol bridges decentralized finance with AI and real-world data, enabling individuals to monetize their digital activity while maintaining privacy.
Building on the success of last month’s oversubscribed Intellex sale, the ConsumerFi launch advances Calyx’s vision of a simple and frictionless participation. It leverages NEAR Intents, the fastest-growing cross-chain interoperability layer, experiencing rapid growth with a total swap volume of over $4 billion.
ConsumerFi is building the personal intelligence layer for decentralized apps and AI agents, turning fragmented consumer data into private, user-owned insights. Built with NEAR AI and NEAR Intents, it empowers users to control their data, generate personalized financial insights, and earn rewards from their online activity – all while keeping their information private.
At its core is the ConsumerGraph, an encrypted and portable data memory, users can leverage AI to transform everyday interactions into opportunities to earn, save, and share value without ever exposing their personal data. NEAR AI processes that data privately, generating personalized insights without exposing personal information. Then, NEAR Intents executes each action – from earning to investing – in one tap, across multiple chains, non-custodially. Then, when data or activity creates value, a share of the revenue is earned.
“Our goal is simple: to build the bridge between your real-world reputation and onchain opportunity – creating credit that rewards who you actually are, not just your transaction history.” said Jon Hook, Core Contributor at ConsumerFi.
A Multichain Token Sale
The $CFI public sale begins on November 13th on Calyx, offering 25 million tokens (2.5% of its total 1 billion supply) to participants across Ethereum, BNB Chain, Base, Solana, Polygon, Bitcoin and many more – all without bridges or swaps. This accessibility is expected to attract significant interest, given that ConsumerFi is already up and running at scale through existing SDK integrations, counting more than 900,000 monthly active users across a portfolio of apps with over 170 million downloads. To date, those users have generated over 32 billion data points, feeding a steady stream of highly-personalized insights to support data-driven DeFi investments.
Launching on Calyx paves the way for much greater participation in ConsumerFi’s sale. Calyx supports token launches across multiple blockchain networks, allowing investors to pledge funds on their native chain without bridging, reducing costs and complexity.
They simply connect their wallet on any chain and use the assets they already hold. With one transaction, they can participate in the sale. Based on the vesting schedule, the users can claim what’s available, keep it on Calyx or withdraw to any supported chain.
ConsumerFi token sale represents the convergence of AI, DeFi and user-owned data – a thesis backed by major investors including Animoca Brands, Morningstar Ventures, Cypher Capital, Shima Capital and NEAR Foundation.
“ConsumerFi perfectly embodies what Calyx was built for – real adoption, real users, and technology that makes Web3 invisible to the end user. Leveraging NEAR Intents, token launches no longer belong to one chain. They belong to everyone,” said Alex Shevchenko, CEO of Aurora Labs.
About Calyx
Calyx is a cross-chain token launchpad built by Aurora and powered by NEAR Intents framework to eliminate the friction of public token sales. By allowing projects to launch tokens across 19 blockchains simultaneously, Calyx enables investors to participate from the network of their choice, without complex cross-chain swaps.
About ConsumerFI
ConsumerFi is a decentralized information protocol that transforms fragmented application data into user-owned Intelligence. Through the ConsumerGraph, users control and monetize their digital DNA, while apps and protocols tap into hyper-personalized insights to drive adoption, retention, and revenue.
Backed by 150M+ downloads and 900K MAUs via existing SDK integrations, ConsumerFi already operates one of the largest distribution and data networks in crypto.