Aptos Labs and Universal Destinations & Experiences Launch Universal Backlot Club, a Next-Gen Fan Engagement & Rewards Platform
New York, USA, October 15th, 2025, Chainwire
The strategic partnership continues with early success in bringing blockchain-driven experiences for fans
Aptos Labs and Universal Destinations & Experiences today announced the launch of Backlot Club, a Web3-powered fan engagement platform that connects Universal fans across destinations, games, and digital collectibles. Built on the Aptos blockchain, Backlot Club is already gaining traction: fans are sharing their enthusiasm online, creating community-driven tutorials, and showcasing the platform as a new benchmark for mainstream entertainment adoption of Web3.
At Halloween Horror Nights 2025, Universal Orlando Resort and Universal Studios Hollywood introduced an interactive, blockchain-powered quest through Backlot Club. Guests explored the parks in search of horror-themed interactive towers, collecting medallions that unlocked exclusive rewards; from on-chain digital collectibles to limited-edition physical trading cards. Each reward claim is verified and immutably recorded on Aptos with status, timestamp, and metadata, creating a seamless bridge between digital fandom and real-world experiences.
Universal Destinations & Experiences is joining a growing set of innovators shaping next-generation media experiences with Watchee, a decentralized operating system for media built on Aptos and powered by Shelby’s high-performance storage layer. Watchee is designed to rethink how media assets, access, and fan engagement flow across platforms, creating an open foundation where studios, creators, and fans connect through on-chain infrastructure.
Universal will join Aptos Labs on stage at the Aptos Experience (October 15–16, NYC) to discuss the partnership, showcase Backlot Club in person, and highlight collaborative efforts shaping the future of media with Watchee.
About Aptos Labs
Aptos Labs is dedicated to creating network tooling and seamless usability for users of the Aptos network, a next-generation high-performance public Layer 1 blockchain. Aptos Labs is backed by top-flight investors including a16z, Katie Haun, Apollo Global Management Dragonfly, PayPal Ventures, and Franklin Templeton Investments, among others.