Blending Sportsmanship with Crypto – BTCC x JJJ in Token2049 Singapore 2025
Singapore, Singapore, September 9th, 2025, Chainwire
BTCC, the world’s longest-serving and safest cryptocurrency exchange, announced its participation in Token2049 Singapore 2025, the industry’s premier crypto and Web3 conference. The event will be held on October 1–2 at Marina Bay Sands, where BTCC will showcase its evolving brand vision that connects trading with sports and culture.
Blending Sportsmanship with Crypto
For over 14 years, BTCC has built its reputation on resilience, discipline, and transparency. This year, the exchange is taking a significant step by entering the sports arena. Its partnership with NBA All-Star and Defensive Player of the Year Jaren Jackson Jr. (JJJ) marks more than a sponsorship—it is a signal that crypto is ready to embrace culture and community on a global scale.
On the court, JJJ is celebrated for his versatility and strategy. As he explained in an interview with GQ, his defensive role goes far beyond blocking shots: “I have to switch onto guards, block shots on ball and off ball, protect the rim, rotate fast to the corner and close out, and catch guards driving full speed. There are a lot of little things I have to do. I’m seven feet tall, but I’ll start on a guard. I’m the guy out there.” His adaptability and awareness mirror the mindset required in trading—reading the floor, anticipating changes, and making quick, precise moves.
Off the court, JJJ is also a music creator, having recorded more than 150 hip-hop tracks in his home studio. His playlists often feature underground and alternative rap, with artists like A$AP Rocky and Joey Bada$$ setting the tone before games. This mix of discipline and creativity is exactly the crossover spirit BTCC wants to bring to Token2049.
Trading as Competition
To make this connection tangible, BTCC launched the BTCC x JJJ Trading Competition, running until September 21, 2025. The event transforms trading into a game with two leaderboards: one for trading volume and one for profit rate. As participants trade, they unlock prize pools together, just as teams build momentum toward a championship.
When total trading volume reaches $100 million, top traders will claim exclusive rewards: limited signed jerseys and basketballs from JJJ. In this way, loyal crypto traders become collectors, bridging the gap between the trading floor and sports fandom.
A Vision Beyond Trading
“At BTCC, we see crypto evolving beyond trading into a broader cultural movement,” said Aaryn Ling, Head of Branding at BTCC Exchange. “By bridging sports, lifestyle, and finance, we’re making crypto more approachable for mainstream users while staying true to our long-term vision to make crypto trading reliable and accessible to everyone. At Token2049, we’re excited to share how this approach supports a more inclusive and global crypto community.”
By continuing its presence at Token2049, BTCC reinforces its legacy as the industry’s longest-serving exchange while highlighting its ambition to make crypto part of mainstream culture. Through sports, music, and innovation, BTCC is creating new ways for traders and fans alike to connect with the future of finance.
About BTCC
BTCC has been part of the crypto world since 2011, making it one of the longest-running cryptocurrency exchanges still around today. Our goal has always been simple — to make crypto trading safe, reliable, and easy to use for everyone, whether you’re just starting out or already a seasoned trader.
Today, BTCC supports users in more than 100 countries and regions, with a global community of over 9.1 million people. Along the way, we’ve built a platform focused on security, innovation, and giving traders a smooth experience every time they log in.
In 2025, we teamed up with Jaren Jackson Jr. as our global brand ambassador. This partnership reflects what BTCC is all about: connecting crypto with culture and bridging the gap between traditional sports and digital assets.
Official website: https://www.btcc.com/en-US