Make Brand Launches Decentralized Brand Crowdfunding Platform, Challenging Traditional VC Models
Hong Kong, Hong Kong, July 11th, 2025, Chainwire
Make Brand, a newly launched decentralized crowdfunding platform built on the Solana blockchain, is offering a new model for early-stage brand financing by enabling anyone to invest in emerging brands and share in their growth — without relying on traditional venture capital (VC).
The platform is based on the principle that “a brand can also be an asset,” and it aims to democratize access to brand ownership through blockchain-based investment contracts and on-chain revenue-sharing mechanisms.
A Shift Away from Venture Capital
For decades, startup growth has largely depended on venture capital funding. However, VC-based models often present significant barriers for early-stage founders, including the need to give up equity, cede creative control, and navigate highly selective investor networks.
Make Brand challenges this approach by introducing an open, permissionless funding model where early supporters can directly back brand creators and benefit from their long-term success.
“We believe that the next wave of iconic brands will be built in collaboration with their communities, not in boardrooms,” said Charles, CMO, Make Brand. “Make Brand empowers creators to raise capital, validate ideas, and build loyal audiences through a fair and transparent Web3 ecosystem.”
How Make Brand Works
Make Brand operates through a tokenized system called Token DPA (Debt Payable by Assets), a smart contract that facilitates revenue sharing between brand creators and token holders. Investors participate using the platform’s native $BRAND token, which serves both as an investment vehicle and a governance tool.
Key features of the platform include:
- Smart contract–based funding agreements with automatic distribution of returns
- Investor dashboards with real-time ROI tracking and settlement forecasts
- Curation models for evaluating brand credibility and potential
- No KYC requirement for participation; global access via wallet connection
Brand creators can choose from reward-based, return-based, or hybrid funding models depending on their needs, while contributors are able to select participation structures that align with their goals.
A Web3 Alternative to Traditional Models
Unlike traditional crowdfunding platforms such as Kickstarter or Indiegogo, Make Brand offers contributors the opportunity to receive long-term returns based on actual project performance. Contributions are recorded on-chain and settled automatically using Solana smart contracts, ensuring transparency and accountability.
Make Brand also differs from equity platforms like Republic by removing geographic and regulatory barriers to participation. With no borders and minimal entry requirements, the platform creates a level playing field for investors and creators worldwide.
Roadmap and Outlook
Make Brand is currently preparing for the public beta launch of its platform, scheduled for Q3 2025. The initial phase will include onboarding brand creators in sectors such as fashion, beauty, and lifestyle, and activating the first wave of funding campaigns.
Future development plans include:
- NFT-linked products and creator rewards
- Secondary brand equity trading infrastructure
- DAO-based governance modules for long-term sustainability
About Make Brand
Make Brand is a decentralized brand crowdfunding platform built on Solana. The project allows global users to participate in early-stage brand funding through transparent, token-based contracts. With features designed to support both creators and investors, Make Brand introduces a new model for building and owning brands in the Web3 era.