Growth Protocol, backed by Nazara and Lysto, debuts its mainnet on Avalanche
Lonfon, United Kingdom, May 21st, 2025, Chainwire
Growth Protocol has officially launched its purpose-built Layer-1 blockchain today, backed by Nazara Technologies and Lysto.The platform is designed to propel the future of advertising on-chain, with real-time engagement through tokenizing digital advertising campaigns. Growth Protocol is signaling a major shift in how global brands connect with 150K+ daily active users already on the platform post the private testnet launch.
Growth Protocol is a blockchain marketing protocol that removes ad intermediaries, enforces radical transparency, guarantees equitable payouts, and restores sovereign digital identity to users—powering trustless Web3 campaigns.
Thanks to the Avalanche tech stack, Growth Protocol delivers sub-second finality and 10,000+ transactions per second to support high-throughput, fraud-proof marketing at scale. “Growth Protocol delivers exactly the kind of real-world adoption we envisioned Avalanche enabling—low-latency, high-speed infrastructure powering proof-of-performance at global scale,” said Emin Gün Sirer, Founder and CEO of Ava Labs. “It raises the bar for transparency in a trillion-dollar industry.”
Nazara Technologies, early backer of Growth Protocol and India’s only publicly listed gaming company and a leader in mobile gaming and esports is bringing its marketing applications on chain. Two Nazara titles are already live on-chain. “Nazara has spent 25 years putting fun into the hands of players,” said Nitish Mittersain, CEO and Founder of Nazara. “Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”
Growth Protocol replaces centralized, opaque ad-tech stacks with smart contract-based, real-time settlement. “Digital advertising still loses a substantial chunk of every dollar to intermediaries,” noted Sadiq Ahamed, Co-Founder of Growth Protocol. “We’re rerouting that value back to creators, publishers, and gamers—while giving advertisers and auditors an immutable ledger of truth.”
About Growth Protocol
Growth Protocol is a high-performance Layer-1 blockchain designed specifically for tokenizing digital advertising campaigns. By uniting Smart Goals, tokenized attribution and real-time settlements, it eliminates fraud, slashes customer-acquisition cost and guarantees that 100 percent of ad spend reaches real users. The protocol is backed by Nazara Technologies and Lysto, and supported by leading Web3 investors and technologists.
About Nazara Technologies Ltd
Nazara is India’s only listed gaming and Esports Company, with majority ownership of several leading gaming and esports brands with presence in India, the US, and other global markets. In esports, Nazara has India’s leading esports platform NODWIN Gaming and Sportskeeda/Pro Football Network in the sports media space. Nazara’s offerings in the interactive gaming segment include gamified early learning ecosystems like Kiddopia and Animal Jam, a leading IP based gaming studio ‘Fusebox’, India’s most popular cricket simulation franchise, World Cricket Championship (WCC), and a wide portfolio of casual games distributed through telco partnerships in many emerging markets. Additionally, Nazara controls Datawrkz, a digital ad tech company supporting its portfolio companies and external clients with demand-side user acquisition and supply-side ad monetization services. Website: https://www.nazara.com.
About Avalanche
Avalanche is an ultra-fast, low-latency blockchain platform designed for builders who need high performance at scale. The network’s architecture allows for the creation of sovereign, efficient and fully interoperable public and private Layer 1 (L1) blockchains which leverage the Avalanche Consensus Mechanism to achieve high throughput and near-instant transaction finality. The ease and speed of launching an L1, and the breadth of architectural customization choices, make Avalanche the perfect environment for a composable multi-chain future.
Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building decentralized applications (dApps). With its combination of speed, flexibility, and scalability, Avalanche is the platform of choice for innovators pushing the boundaries of blockchain technology.
