Maple Finance, the leading on-chain asset manager, Launches $500K Incentive Program to Celebrate $1B TVL Milestone
Melbourne, Australia, May 5th, 2025, Chainwire
- Users who deposit into SyrupUSDC during May are eligible to win from a $500K USDC prize pool
- Program combines DeFi-native yield with gamified incentives to drive long-term deposits
Maple Finance, the leading on-chain asset manager, today announced the launch of a limited-time Incentive Program with a $500,000 USDC reward pool. The campaign celebrates Maple surpassing $1 billion in Total Value Locked (TVL) and aims to accelerate adoption of its flagship yield product, SyrupUSDC.
Running from May 1 to May 31, the program invites eligible users to mint a minimum of $1,000 worth of SyrupUSDC and hold it for six months. Users’ chance to win goes up the more they deposit. In total, 14 prizes will be awarded, with a grand prize of $300,000 USDC. Winners will be selected in the first week of November 2025.
This campaign is designed to showcase Maple’s ability to scale on-chain finance through innovative marketing and product engagement. It offers an accessible entry point for new users while encouraging deeper participation from existing ones, boosting TVL and reinforcing the stickiness of capital in SyrupUSDC.
“Crossing $1 billion in AUM marks a major milestone for Maple and highlights our emergence as the first on-chain asset manager. This $500,000 USDC incentive program showcases what DeFi can deliver at scale—real yield, transparent systems, and user-centric experiences” said Sid Powell, CEO of Maple Finance. “syrupUSDC is designed to be a foundational asset in the new class of on-chain financial services: composable, capital-efficient, and built for everyday use. This campaign reflects Maple’s vision for a more engaging and accessible future, where users actively participate in the value they help create.”
Participants can track eligibility and monitor ticket rankings on the SyrupUSDC Campaign Leaderboard at a to-be-published dashboard. Updates will be shared through Maple’s social channels, email, and partner newsletters.
The Incentive Program reflects Maple’s continued leadership in DeFi-native asset management, offering transparent, verifiable, and innovative ways to intentionally generate yield and build community. Depending on its success, the initiative may evolve into seasonal programs or additional reward layers across Maple’s product suite.
Terms and Conditions will be published prior to the campaign launch, with regional restrictions applicable based on local laws.
About Maple
Maple, launched in 2021, is an on-chain Asset Manager with decades of traditional finance and crypto experience. Maple combines capital markets expertise with DeFi innovation to power a suite of offerings including secured lending, Bitcoin Yield, and structured products.
As a leader in decentralized finance and institutional crypto markets, Maple has built a global asset management ecosystem focused on innovation and accessibility. Central to this ecosystem is the $SYRUP Token, which empowers the Maple community through staking, governance, and shared protocol growth.
Maple is pioneering the future of on-chain asset management. For more information, users can visit maple.finance
