Houston Rockets Launch Generative AI Mascot, Powered by Theta Decentralized GPU Infrastructure
Houston, TX, April 23rd, 2025, Chainwire
Theta EdgeCloud expands sports partnerships, creating “ClutchBot” for the Houston Rockets
Theta Labs, the leading provider of decentralized cloud infrastructure for AI, media, and entertainment, and the Houston Rockets have announced the launch of “ClutchBot”, the team’s novel AI-powered mascot. “ClutchBot” is built to enhance digital fan experiences and provide real-time information on the official website of the Houston Rockets and act as a digital mascot for fans to engage with 24/7.
The mascot will utilize a custom AI agent specifically trained on the Rockets and NBA data to answer fan inquiries about upcoming games, tickets, lineups, stats, venue information, and team news. Fans will be able to interact with the agent by asking it questions such as “When is the next game?” or “How many points did the Rockets score last night?” and “How many championships did the Rockets win?” “ClutchBot” will be able to provide accurate, up to date answers in real time from Houston’s database and the NBA API.
The collaboration will foster a more immersive and accessible fan experience that extends beyond the stadium or social media posts. By creating an interactive mascot with deep team and league knowledge, fans will be able to be a part of the action like never before.
Starting next season in the fall of 2025, fans worldwide can interact with ‘ClutchBot’ through the official Houston Rockets website.
QUOTES
“At Theta Labs, we’re thrilled to power the NBA’s first generative AI mascot with the Houston Rockets. ClutchBot represents exactly what our EdgeCloud technology was built for—bringing cutting-edge AI experiences directly to fans through decentralized infrastructure. This isn’t just a tech novelty; it’s a fundamental shift in how teams can create 24/7 fan engagement that’s both personalized, scalable, and democratized. The Rockets are pioneering what will become the new standard for digital fan interaction across professional sports.”
“This partnership with Theta Labs enables us to provide a more personalized and engaging fan experience on our website and Rockets mobile app,” said Houston Rockets President of Business Operations Gretchen Sheirr. “Clutch has long been a fan favorite and with the relaunch of our digital ‘ClutchBot’ with enhanced functionality, we’re excited to offer fans real-time answers powered by Theta Labs’ state-of-the-art technology.”
About Theta Labs:
Theta Labs is the leading provider of decentralized cloud infrastructure for AI, media, and entertainment, powered by a global network of 30,000 distributed edge nodes and a native blockchain. Backed by Samsung, Sony, Bertelsmann Digital Media Investments, and Creative Artists Agency, Theta is among the top 10 DePIN blockchains by market capitalization on Coingecko and top AI tokens on Binance.com. Theta’s enterprise validator and governance council is composed of global market leaders, including Google, Samsung, CAA, and Binance.
Recently launched Theta EdgeCloud is the first hybrid cloud-edge computing AI platform with over 80 PetaFLOPS of on-demand distributed GPU compute power. EdgeCloud now counts 25 global customers, including 4 of the top 5 South Korean universities, top professional sports teams, including the NHL’s Las Vegas Knights, New Jersey Devils, and global esports teams FlyQuest and Evil Geniuses.
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About the Houston Rockets:
In October of 2017, Tilman J. Fertitta assumed ownership of the National Basketball Association’s Houston Rockets in addition to the operation of the team’s home arena, Toyota Center, which is located in downtown Houston. The Rockets, who originated in San Diego and moved to Houston in 1971, are in their 58th season as an NBA franchise and won back-to-back championships in 1993-94 and 1994-95. When the NBA announced its 75th Anniversary Team in 2021, the Rockets had the third-most players honored of any franchise. Through the team’s charity, the Clutch City Foundation, the Rockets utilize the power of basketball to transform lives and positively impact our community. For more information, users can visit www.rockets.com.
