PlaysOut Closes $7 Million Seed Round at $70 Million Valuation to Enhance the Mini-Game Ecosystem
London, UK, March 14th, 2025, Chainwire
The multi-engine gaming platform is expanding its presence in the global hyper-casual games market, offering new engagement and monetization opportunities for super apps worldwide.
PlaysOut, a multi-engine compatible mini-game platform, has raised $7 million in a seed funding round, bringing its valuation to $70 million. The funding round was led by OKX Ventures, KBW Ventures (founded by HRH Prince Khaled bin Alwaleed of Saudi Arabia), and Kenetic Capital, with additional participation from strategic investors, including Pacific Century Group (led by Richard Li), Gam3Girl Ventures, Oak Grove Ventures, Aptos, Ankaa, Kestrel0x1, Venture Souq, Yugana Labs, Sentor Investments, Longling Capital, and other angel investors.
This funding milestone signals significant confidence in PlaysOut’s disruptive vision to redefine the future of mini-game integration and monetization within super apps across global ecosystems. The platform is now well-positioned to dominate the $6-10 billion mini-game market, a sector ripe for innovation, by offering scalable solutions that maximize user engagement and revenue potential.
The PlaysOut Vision: Leading the Mini-Game Revolution
Mini-games are rapidly shaping the future of digital engagement, and PlaysOut is leading this transformation. The platform empowers super apps worldwide to seamlessly integrate its extensive library of mini-games, creating new revenue streams, enhancing user retention, and driving unparalleled engagement. Operated through a standalone, “Steam-like” platform—think “Amazon-like on-demand” access or a “Game Catalog like Netflix”—PlaysOut makes discovering and playing games effortless. With multi-engine compatibility and a robust suite of SDK tools, PlaysOut enables rapid integration into high-traffic apps, allowing brands to capitalize on the booming mini-game market.
PlaysOut is bridging the gap between Web2 and Web3, empowering developers to unlock new monetization models by building assets on-chain and exploring token-based incentives, NFT integrations, and blockchain-powered economies.
PlaysOut’s Strategic Positioning
PlaysOut’s competitive edge is built on its robust technical capabilities and strategic vision:
- Multi-Engine Compatibility: PlaysOut integrates seamlessly with WeChat’s publishing framework, providing instant scalability across various game engines and ecosystems.
- Embedded Traffic Integration: Providing a full suite of SDK tools to facilitate developer access and frictionless integration into super apps with high user traffic, accelerating game adoption and monetization.
- Web2-Web3 Bridge: Offering Web2 games a bridge to Web3 monetization models, including token rewards and NFTs, creating a hybrid ecosystem that merges traditional gaming with the decentralized future.
As major platforms—including LinkedIn, Meta, WeChat, Telegram, The New York Times, and Netflix—continue to invest in gaming to enhance user engagement, PlaysOut offers a framework for brands to integrate gaming into their ecosystems, providing new avenues for audience interaction and data-driven insights.
Global Traction & Partnerships
PlaysOut’s momentum is further accelerated by a growing network of global partners and collaborators. The platform benefits from a Tencent Cloud partnership, leveraging world-class infrastructure to ensure scalable growth. With over 200 mini-game developers contributing to its rapidly expanding game catalog, PlaysOut is building a vibrant community of creators. The platform is also extending its Web3 ecosystem with collaborations involving OKX, Aptos, Movement KAIA, TON, Avalanche, and others, enhancing PlaysOut’s Web3 capabilities. Additionally, strategic partnerships in Web2 traffic dominance with major platforms across sectors like telecom, food delivery, ticketing, and global ride-hailing services further bolster its reach and influence.
Key Products to Drive the Future of Gaming
- Mini-Game Platform: PlaysOut is positioning itself as the “Steam for mini-games,” delivering both Web2 and Web3 games to global audiences.
- Embedded SDK: A tool for seamless mini-game integration into high-traffic super apps, enabling innovative new revenue and engagement opportunities for brands.
Upcoming Test Launch and Industry Impact
With a test version launching in the coming weeks, PlaysOut is set to reshape the mini-game ecosystem and ignite a new wave of user engagement across super apps. As the global mini-game market continues to expand, PlaysOut stands at the forefront, ready to capture a commanding share of the industry.
This funding round supports PlaysOut’s ongoing efforts to advance its platform, offering opportunities for collaboration with brands, developers, and industry stakeholders.
About Playsout
PlaysOut is a global force in mini-game programs, built on multi-engine technology and seamlessly aligned with the Weixin Mini-Program framework. By integrating thousands of mini-games into super apps across a $6 billion market, PlaysOut redefines digital interaction and retention.
Its advanced SDK and embedded traffic integration empower developers to launch high-quality mini-games effortlessly, unlocking new revenue streams and supercharging engagement across App environments. With a “Steam-like” platform that bridges Web2 and Web3, PlaysOut fuses traditional gaming with token-based monetization to elevate gaming experiences.
Strategic alliances with Tencent Cloud, over 200 top-tier developers, and leading Web3 ecosystems such as OKX, KAIA, APTOS, MOVEMENT, SOLANA, and TON solidify its competitive edge. PlaysOut isn’t just simplifying integration for super apps—it’s setting a bold new standard in secure, user-driven content and reshaping the future of interactive entertainment.
Media Contact:
Olivia Gold
Email: Info@playsout.com
Website: https://playsout.com
