CoinMarketCap, Hello Labs Releasing Season 2 of Killer Whales to 600M Screens
Los Angeles, CA, February 12th, 2025, Chainwire
Killer Whales, the Web3 business reality TV show, is premiering its second season, with higher stakes, innovative projects, and a panel of top Web3 KOLs. The new season’s first episode will be available to watch on Mar 6, 2025 on X and Hello TV. The global premiere on Amazon Prime, Apple TV, TUBI, and Google Play will be in April.
Reaching over 600 million global viewers across 65 countries, Web3’s first business reality TV show, produced by HELLO Labs, CoinMarketCap, and AltCoinDaily, features key industry players as judges, known as “Whales.” The show provides Web3 entrepreneurs with valuable exposure, connections to top-tier investors, celebrity mentors, a prize pool, and global partnerships. Streaming on major platforms like Apple TV and Amazon Prime, it introduces mainstream audiences to crypto and Web3 in an engaging, familiar format.
Contestants compete for a prize pool that includes a $1.5 million incubation fund for participating projects, mentorship from industry leaders, a $50,000 security voucher from HACKEN, and a $100,000 accelerator package from CoinMarketCap for projects that receive 3 out of 5 “Swim” votes from the judges. Winning projects and runners-up receive ongoing support from the HELLO Incubator, including media production, strategic placements, collaborations with KOLs, and access to the Killer Whales network and partners valued at $100,000. Participation in the show extends into a year-long marketing partnership with Killer Whales stakeholders.
“Killer Whales has quickly taken a leading role as a trusted television show about the innovation taking place within Web3,” said Sander Görtjes, Co-Founder & CEO of HELLO Labs. “With a significant reach and focus on high production quality, we believe this sets a new standard in the way mainstream audiences are informed and included in the growth of the Web3 industry.”
Killer Whales is partnering with leading industry leaders to provide contestants with support, mentorship, exposure and product/service packages. These partners include CoinMarketCap, AltCoin Daily, Hacken, Bitget, GALAXIS, SUPRA, Casper, UNCX Network, theCrypto.app, Market Across, and DEXCHECK AI.
This season’s Whales boast renowned Web3 leaders, including Mario Nawfal, Anthony Scaramucci, Yevheniia Broshevan, Illa Da Producer, Gracy Chen, Wendy O, Altcoin Daily, Ran Neuner, Jonathan Isaac, George Tung, and Mika Lallouz, and is hosted by Thread Guy.
“Looking back on the first season, it’s remarkable to see the number of the projects that grew to champion their respective market segments, with 15% of the companies being acquired, raising millions of dollars in funding, or growing their company and products’ revenue,” stated Paul Caslin, Co-Founder of HELLO Labs. “It demonstrates we are finding the right talent and growth-focused projects.”
Killer Whales’ first season already boasts impressive reviews and metrics, achieved an 8.5 rating on IMDb and was ‘Certified Fresh’ on Rotten Tomatoes. It was streamed to 600 million people globally on Apple TV, Amazon Prime and several more platforms. It also boasts 120 million social media impressions, and projects on the show raised over $10 Million for growth initiatives.
Some notable projects from Season 1 include Wallet Guard, which expanded from 17,000 to 117,000 users and increased funds saved from $5 million to $55 million, and was later acquired by Consensys to enhance MetaMask security. ApeWater raised over $2.5M at a $20M valuation, expanded into new markets, and engaged in brand partnerships with several professional athletes, becoming a household name in the beverage industry.FX1 raised $350K credit funding and entered the Google Startup Program. PUNDI-X onboarded multiple new markets and grew payments 14x, pivoting into AI solutions based on feedback received in the show.
ABOUT HELLO LABS
HELLO Labs is the leading Web3 entertainment company founded by Hollywood Producers and Grammy-nominated directors dedicated to revolutionizing the entertainment industry. As the executive producer and proprietor of the “Killer Whales” IP, HELLO Labs combines mainstream broadcasters, Web3 technology, celebrity talents, entertainment, education, and transparency to bridge the gap between Web2 and Web3. HELLO Labs operates a Web3 innovation hub offering a range of growth-oriented services for emerging Web3 companies, including a tokenized ecosystem, powered by $HELLO.
HELLO Labs was co-founded by Paul Caslin, a Grammy-nominated director, and Sander Gortjes, the CEO, a Web3 visionary renowned for scaling IP and blockchain ecosystems.
