Email Airdrops: How EtherMail is Improving Airdrop Claim Rates for Web3 Projects
Vaduz, Liechtenstein, February 4th, 2025, Chainwire
EtherMail, the leading email platform bridging the gap between Web2 and Web3 for users and companies, has announced the launch of Email Airdrops, a first-of-its-kind, no-code solution designed to streamline token and NFT distribution while fostering seamless community communication.
With Email Airdrops, EtherMail is transforming how Web3 projects engage with their communities, eliminating the technical hurdles traditionally associated with airdrop campaigns, and enabling businesses to deliver tokens or NFTs directly to user wallets via a simple, intuitive email interface.
Projects can send airdrops to specific user groups based on criteria such as engagement levels, token holdings, and token attributes, while managing all airdrop-related interactions with their communities within a single platform, ensuring consistent messaging. Additionally, projects can set deadlines for token claims and recover unclaimed funds post-expiration.
In 2024, approximately $45 million worth of airdrop rewards went unclaimed, according to AirdropBee. While traditional token and NFT distribution methods often require specialized knowledge, leading to barriers to adoption and growth, EtherMail’s Email Airdrops empower organizations to manage both distribution and engagement in one unified platform, and across multiple blockchain networks – saving time and resources. It reduces the need for multiple tools and cuts operational costs while giving web3 projects complete control over their airdrop campaigns from initiation to completion.
Unlike other systems that send tokens directly to wallets, EtherMail requires users to log in and claim their airdrops, ensuring tokens reach genuine, engaged recipients while preventing Sybil attacks and fraud. Additionally, every Airdrop Email comes with the Anti-Phishing Code, protecting users from malicious attacks, while strengthening brands’ trustworthiness and reliability.
Email Airdrops Case Studies
The Koii Foundation has become the first project to use EtherMail’s Email Airdrops solution to conduct a precise airdrop campaign, with a 64% successful claim rate for rewards during the first 24 hours. The remaining 36% of eligible recipients were able to retrieve a portion of the rewards even after the claiming deadline had expired. EtherMail’s Email Airdrops solution ensured the targeted delivery of rewards to a carefully curated audience of genuine users.
Options trading protocol Carmine Finance also leveraged EtherMail’s Email Airdrops solution to distribute rewards, having conducted an airdrop survey to aggregate insights from community members on their ‘worst airdrop experiences’. $20 USDC was sent to each of the survey participants, and 80% claimed their rewards. Additional Email Airdrops case studies can be accessed here.
Step by step: How Email Airdrops Work
1. Crafting a Compelling Email: Designing an engaging email to announce and accompany users’ Airdrop, ensuring clear communication.
2. Connecting wallet with the Funds: Linking the wallet containing the tokens designated for the airdrop.
3. Setting up Email Airdrop Amount: Defining the chain and token for the email airdrop together with the number of users that will be able to claim.
4. Sending Email Airdrop: Initiating the distribution by sending the email with the Airdrop attached.
5. Managing the following steps: Monitoring the performance of users’ airdrop, and looking at key KPIs like claims, opens, and clicks. When the airdrop has expired, users can retrieve any unclaimed funds.
Interested parties can sign up to Email Airdrops here.
The official launch of Email Airdrops follows a phase of rigorous testing and implementation involving a select group of Web3 projects, who are now launching their token and NFT airdrops with EtherMail’s platform. Additionally, EtherMail itself utilized Email Airdrops to distribute gas fees to KYCed users for Pool 2, achieving notable results.
Shant Kevonian, CEO and Founder of EtherMail said: “In today’s hyper-competitive Web3 environment, airdrops can make or break a Web3 brand. The omnipresent risk of phishing during airdrop executions is a top concern for projects, with malicious actors lurking in the shadows trying to steal private keys, funds, or sensitive user data. By leveraging EtherMail’s Email Airdrops, projects can rest assured that their brand reputation will be protected, and their airdrops will be carried out in the most secure and seamless way possible.”
Ena Popovska, Marketing Operations Coordinator at Koii Foundation said: “The new EtherMail Airdrop feature is a game-changer —fast, reliable, and incredibly easy to use. The process is smooth and backed by a highly supportive team, making it an efficient way to distribute rewards and engage with the community.”
Sabyasaachi Karmakar, Head of Marketing at Carmine Finance said: “EtherMail’s Email Airdrops solution has really helped us refine our community engagement while collecting important feedback from a diverse set of users. After a very promising initial campaign, Email Airdrops will play a pivotal role in our communications strategy moving forward.”
Users can join the official EtherMail Telegram channel here: https://t.me/ethermail_official and follow the latest developments on X: https://x.com/ethermail_io
About EtherMail
EtherMail is the platform bridging the gap between Web2 and Web3 for users and companies, providing a familiar and easy entry point for users to explore the Web3 space. With EtherMail, companies can send rich, relevant content directly to their asset holders based on blockchain-synced real-time information. EtherMail also allows fully anonymous P2P communication and rewards its users for reading relevant content in their inbox.
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